• Building students’ knowledge and skills, and enhancing their ability to master the English language (reading, writing, listening, speaking).
• Developing students’ abilities to use the English language as an effective communication tool in building various relationships.
• Equipping students with skills in managing public relations: identifying and understanding the target audience, interacting with them in effective ways, and working to meet their needs and expectations.
• Developing students’ communication skills: creating messages and content that effectively and attractively convey the vision and mission of the organization, using media and social networks to communicate with the public in English.
• Enhancing students’ ability to manage crises: handling crises and challenging situations effectively and systematically, working to minimize negative impacts on the organization’s reputation.
• Organizing events and conferences: organizing events and occasions that promote communication and provide opportunities for exchanging information and interacting with the public.
• Developing students’ abilities in areas related to attracting investors, raising funds, international marketing, international relations, institutional networking, persuasion and effective negotiation, as well as structured and critical thinking.
• The ability to write funding proposals in English and present them to donor organizations.
